:root{--color-bg: #fafafa;--color-surface: #ffffff;--color-text: #1a1a1a;--color-text-secondary: #555555;--color-text-muted: #888888;--color-accent: #1a1a1a;--color-accent-hover: #333333;--color-border: #e5e5e5;--color-border-light: #f0f0f0;--color-cta: #1a1a1a;--color-cta-text: #ffffff;--color-cta-hover: #333333;--font-sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;--font-mono: "JetBrains Mono", "Fira Code", monospace;--max-width: 1100px;--max-width-narrow: 760px;--space-xs: .25rem;--space-sm: .5rem;--space-md: 1rem;--space-lg: 2rem;--space-xl: 3rem;--space-2xl: 5rem}*,*:before,*:after{box-sizing:border-box;margin:0;padding:0}html{font-size:16px;scroll-behavior:smooth;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}body{font-family:var(--font-sans);color:var(--color-text);background:var(--color-bg);line-height:1.7}h1,h2,h3,h4,h5,h6{line-height:1.2;font-weight:600;letter-spacing:-.02em}h1{font-size:2.5rem}h2{font-size:1.75rem;margin-bottom:var(--space-lg)}h3{font-size:1.25rem;margin-bottom:var(--space-md)}h4{font-size:1.1rem;margin-bottom:var(--space-sm)}p{margin-bottom:var(--space-md);color:var(--color-text-secondary)}a{color:var(--color-accent);text-decoration:underline;text-underline-offset:2px}a:hover{color:var(--color-accent-hover)}strong{font-weight:600;color:var(--color-text)}.container{max-width:var(--max-width);margin:0 auto;padding:0 var(--space-lg)}.container--narrow{max-width:var(--max-width-narrow)}section{padding:var(--space-2xl) 0}section+section{border-top:1px solid var(--color-border-light)}.nav{position:sticky;top:0;z-index:100;background:#fafafaf2;backdrop-filter:blur(8px);border-bottom:1px solid var(--color-border);padding:var(--space-md) 0}.nav__inner{display:flex;align-items:center;justify-content:space-between}.nav__brand{font-size:1.25rem;font-weight:700;color:var(--color-text);text-decoration:none;letter-spacing:-.03em}.nav__links{display:flex;gap:var(--space-lg);list-style:none}.nav__links a{color:var(--color-text-secondary);text-decoration:none;font-size:.9rem;font-weight:500;transition:color .15s}.nav__links a:hover,.nav__links a.active{color:var(--color-text)}.nav__toggle{display:none;background:none;border:none;cursor:pointer;padding:var(--space-sm)}.nav__toggle span{display:block;width:24px;height:2px;background:var(--color-text);margin:5px 0;transition:.2s}@media(max-width:768px){.nav__toggle{display:block}.nav__links{display:none;flex-direction:column;position:absolute;top:100%;left:0;right:0;background:var(--color-surface);border-bottom:1px solid var(--color-border);padding:var(--space-md) var(--space-lg);gap:var(--space-md)}.nav__links.open{display:flex}}.hero{padding:var(--space-2xl) 0 var(--space-xl);border-bottom:none}.hero h1{margin-bottom:var(--space-md)}.hero__subtitle{font-size:1.15rem;max-width:640px;color:var(--color-text-secondary);line-height:1.7;margin-bottom:var(--space-xl)}.btn{display:inline-block;padding:.75rem 1.75rem;font-size:.95rem;font-weight:600;text-decoration:none;border-radius:4px;transition:all .15s;cursor:pointer;border:none}.btn--primary{background:var(--color-cta);color:var(--color-cta-text)}.btn--primary:hover{background:var(--color-cta-hover);color:var(--color-cta-text)}.btn--outline{background:transparent;color:var(--color-text);border:1.5px solid var(--color-border)}.btn--outline:hover{border-color:var(--color-text)}.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:var(--space-lg)}.card{background:var(--color-surface);border:1px solid var(--color-border);border-radius:6px;padding:var(--space-lg);transition:border-color .15s}.card:hover{border-color:var(--color-text-muted)}.card__label{display:inline-block;font-size:.75rem;font-weight:600;text-transform:uppercase;letter-spacing:.08em;color:var(--color-text-muted);margin-bottom:var(--space-sm)}.card h3{margin-bottom:var(--space-sm)}.card p{font-size:.95rem;margin-bottom:var(--space-md)}.card a{font-size:.9rem;font-weight:500}.service-page__meta{display:flex;gap:var(--space-lg);flex-wrap:wrap;margin-bottom:var(--space-xl);padding-bottom:var(--space-lg);border-bottom:1px solid var(--color-border-light)}.service-page__meta dt{font-size:.75rem;text-transform:uppercase;letter-spacing:.08em;color:var(--color-text-muted);font-weight:600}.service-page__meta dd{font-size:.95rem;color:var(--color-text);font-weight:500}.deliverables{width:100%;border-collapse:collapse;margin:var(--space-lg) 0}.deliverables th,.deliverables td{text-align:left;padding:var(--space-md);border-bottom:1px solid var(--color-border-light);font-size:.95rem}.deliverables th{font-weight:600;color:var(--color-text);font-size:.8rem;text-transform:uppercase;letter-spacing:.06em}.deliverables td:first-child{font-weight:600;white-space:nowrap;color:var(--color-text)}.deliverables td:last-child{color:var(--color-text-secondary)}.audience-list{list-style:none;padding:0;margin:var(--space-lg) 0}.audience-list li{padding:var(--space-sm) 0;padding-left:var(--space-lg);position:relative;color:var(--color-text-secondary);font-size:.95rem}.audience-list li:before{content:"→";position:absolute;left:0;color:var(--color-text-muted)}.cta-section{background:var(--color-surface);text-align:center;padding:var(--space-2xl) 0}.cta-section h2{margin-bottom:var(--space-sm)}.cta-section p{max-width:500px;margin:0 auto var(--space-lg)}.cta-section .btn+.btn{margin-left:var(--space-md)}.footer{border-top:1px solid var(--color-border);padding:var(--space-xl) 0;color:var(--color-text-muted);font-size:.85rem}.footer__inner{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:var(--space-md)}.footer a{color:var(--color-text-muted);text-decoration:none}.footer a:hover{color:var(--color-text)}.prose{max-width:var(--max-width-narrow)}.prose h2{margin-top:var(--space-xl)}.prose h3{margin-top:var(--space-lg)}.prose ul,.prose ol{padding-left:var(--space-lg);margin-bottom:var(--space-md)}.prose li{margin-bottom:var(--space-sm);color:var(--color-text-secondary)}.diff-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:var(--space-lg);margin-top:var(--space-lg)}.diff-item{padding:var(--space-lg) 0}.diff-item__number{font-size:.8rem;font-weight:700;color:var(--color-text-muted);letter-spacing:.1em;margin-bottom:var(--space-sm)}.diff-item h3{font-size:1.1rem}@media(max-width:768px){h1{font-size:1.75rem}h2{font-size:1.4rem}section{padding:var(--space-xl) 0}.hero{padding:var(--space-xl) 0 var(--space-lg)}.cards{grid-template-columns:1fr}.cta-section .btn{display:block;margin:var(--space-sm) auto}.cta-section .btn+.btn{margin-left:auto}}